Last year, a study examining beauty products created for and marketed to black women was conducted. The results? That one in 12 were considered highly hazardous meaning they had ingredients known to cause side effects ranging from allergies to cancer causing.
It’s no secret that the beauty industry has been trending toward the natural, organic, clean space. And with ongoing studies and revelations about how many chemical based products are affecting black women, it might be time you starting thinking about how you can do the same.
If you’re thinking about making the switch, a slow transition, or just wondering what green beauty might look like for you, here’s where to begin:
1 | Start with the labels: Knowledge is power so starting to take a look at the labels of your favorite products is a great way to gauge where you fall in the green beauty space. It’s also a good habit to get into as you start to shop for green beauty products. You’ll find that a lot of brands claim to be natural but at a closer glance, aren’t really that natural at all. The label will tell you exactly what’s in your products so make it a habit to read them always.
2 | Know where to start: If you’re just starting out with green beauty products, it can be hard to point them out in mainstream stores. Of course there’s the “natural beauty” aisle in your favorite drugstore but this can be tricky to navigate as well. Shopping at a store known for only carrying natural products is your best option to ensure you’re getting true green products. Stores like Whole Foods for affordable products or head online to e-commerce boutiques like Eco Diva Beauty for luxury products.
3 | Take your time: Listen, the saying “everything in moderation” is a real thing. No one is saying you have to throw out everything you own and start over (unless that’s your thing). You can take your time and swap out products as you find ones you love. And if you never find an alternative for your favorite mascara or red lipstick, that’s fine too.
What are your favorite green beauty brands or products? Let us know!