March is an important month for women. It serves as Women’s History Month, while March 8th is International Women’s Day. This day represents women everywhere and how they have meaningfully impacted the world in so many ways. The first celebration of this day was in 1909 and after that, the International Socialist Women’s Conference suggested one be held annually.
As this day becomes more prevalent in society, women-owned companies have slid to the forefront of the media. Did you know 58% more businesses are women-owned than in 2007? We are embracing female empowerment more than ever in 2019. Read along to hear more stories of amazing companies run by powerful women!
Michelle Lam is the CEO of True&Co.; an online women’s lingerie company who help women find the perfect bra for their shape and size. Lam created the first Original Fit Quiz that uses data from over 7 million women and is designed to calculate your perfect bra size without the hassle that comes with shopping in person. True&Co. is extremely inclusive with it’s products and brand messaging. Their bra sizes range from A-DDD and come in a variety of shade ranges to match each skin tone. The women shown on True&Co.’s social media and product pages are of all races, skin tones, and sizes, proving that all women can feel comfortable and beautiful in their own skin.
Sallie Krawcheck is the CEO/mastermind behind Ellevest (she previously served as CEO of Merrill Lynch Wealth Management and Smith Barney). Krawcheck created an online investing tool built for women, to help them invest in things that are important to them. Ellevest is quickly crushing the stigma that men are the best/only investors. Why for women you might ask? Ellevest says, “Women typically live longer and we’re paid less. Shouldn’t we use financial tools created for us?” Through the creation of this tool, Krawcheck and her team have broken down the system of investing to make more sense for women of all backgrounds looking to get ahead financially and take control of their money. Girl boss, am I right?
In 2008, actress Gwyneth Paltrow launched a lifestyle brand called Goop. This weekly newsletter featured travel recommendations, healthy recipes, style tips, wellness tips and more from the star herself. As the brand expanded and became more popular in mainstream media, Paltrow turned Goop into a full-blown website with online content being published daily. Women everywhere became intrigued by the mom-related content amongst other helpful topics. Goop also gives back to various organizations like, The Edible Schoolyard Project, The David Lynch Foundation, Pencils of Promise, and DonorsChoose.
Created in 2013, Don Ressler and Adam Goldenberg launched Fabletics with co-founder Kate Hudson after they saw a gap in the activewear marketplace. Hudson, a fitness pioneer in her own right, latched onto the idea and is now the face of Fabletics. Not only is she a pilates connoisseur, but uses her love of staying healthy to empower others to feel confident in their activewear. Fabletics leggings come in sizes XXS-3X proving women of any size deserve to get their sweat on. On how the brand came to be, Hudson told CNBC, “Sometimes, for an average woman, or an everyday woman, or a soccer mom, or someone who doesn’t necessarily know how to get into the healthy lifestyle, it can be a little bit intimidating. So I kind of wanted to create something that was more about a lifestyle than an actual fitness brand. And it seemed to really resonate.”
Celebrate International Women’s Day this year and follow these women and their businesses as they continue to empower women everywhere to follow their dreams, stay confident, and crush their goals! How will you honor women this March?